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Term
Meaning
1. Proxima Fusion
Proxima Fusion GmbHFlößergasse 281369 Munich
(also referred to as “we” or “us”)
2. Processors
‘Processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of us. We use the following processor for our purposes:
1. Hotjar
(Hotjar Limited a private limited liability company registered under the Laws of Malta with company number C65490)
We use Hotjar to optimize our website to better understand the needs of our website visitors (e.g. how much time they spend on which pages, which links they click, what users like and dislike etc.). This enables us to build and maintain our service with user feedback as good as possible. We use cookies provided by Hotjar to collect data about our users behavior and their devices. This includes the following information relating to you:
- Devices' IP address (processed during your session),
- Device screen size,
- Device type (unique device identifiers),
- Browser information (e. g. time of visit to our website and individual interactions, as well as their duration,
- geographic location (country only),
- Online usage data and
- Preferred language to view our website.
Hotjar stores this information in a pseudonymized user profile on our behalf. The cookies enable us to accesses your device for reading and writing. We have concluded an so-called Data Processing Agreement according to art. 28 GDPR with Hotjar. Further information can be found at: https://www.hotjar.com/de/datenschutz/. The following cookies belong to this processing activity:
Lawful basis for the processing activities mentioned above is Section 25 (1) sentence 1 TDDDG; the subsequent processing of your personal data is carried out on the basis of Art. 6 (1) 1 lit. a) GDPR.
The retention period is:
- Your IP address, device screen size, device type (unique device identifiers), browser information (e. g. time of visit to our website and individual interactions, as well as their duration, geographic location (country only) will be deleted after 7 days
- Your online usage data will be deleted after 12 months of user inactivity or if you withdraw your consent
3. Cookies
Cookies are text files that are stored on your device by the web browser you are using. They enable information to be stored or accessed on your device. Cookies and similar technologies allow you, as a website visitor, to be recognized. We use cookies on our website.
4. Online usage data
Online usage data is personal data relating to your end device and your use of our website. This includes, for example, which content you viewed on our website, in what order and for how long you viewed them, which links you clicked, information about websites you visited previously, and information about your end device.
5. Processing
‘Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
6. Improvement of services and offers
We process your online usage data to understand how visitors use our website so that we can make it even more intuitive and better market our offers and services.
7. Third countries
A third country according to the GDPR is any country outside the European Union/European Economic Area, e.g. the U.S., where it cannot be guaranteed that the European level of data protection will be maintained.
For some countries outside the European Union/European Economic Area the European Commission has adopted an adequacy decision: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en.
We cannot exclude that local authorities within such third countries might get access to your online usage data and that the exercise of your rights as a data subject is restricted or excluded.
8. Usage profile
Your usage profile consists of your online usage data (see above). It is used to analyze your online behavior and evaluate aspects related to personal interests and your approximate location and/or to predict your future behavior.
9. Cross-Device-Tracking
Cross-device tracking is used to combine your online usage data collected with your consent on your respective end devices.
